“What’s really important when it comes to a financial institution?”

It’s FinancingYourFamily.com ’s first ever Discussion post!

Today I would like to look at the pros and cons of Brick and Mortar financials vs. Online financials.  I am at a bit of a loss when it comes to the online financials though, so I am going to ask for reader assistance with this one.  As you read, please ask yourself the following questions:

  • Why do I bank where I do?
  • What sets my financial apart?
  • What other institutions exist in my area?
  • Can I offer something that Mark hasn’t considered?

Please answer these questions in the comments section, I will start by posting my own opinion here.  I will allow any and all comments whether or not they agree with my position, because I want to present every side, not just my side.

I prefer Brick and Mortar institutions, no question about that.  I encourage everyone to spend a lot of time in choosing a financial, and to look at a number of factors in making that choice.  Here are my top 5:

  1. People- The employees as well as the other customers have to be people that I can get along with.  My brick and mortar is the Credit Union where I work because I know so many people there, I know how they will handle any given situation because they do what I would do.  I also know that they do this with every account, and are the only place I’ve worked that took so many extra steps to solve problems and refund fees.  Also being a college atmosphere allows for lots of cool freebies and fun stuff throughout the year for members.
  2. Professionalism- Do the tellers write out balances or do they say them out loud when other people are in the branch.  Also see if they dress like you dress.  Too many financials take the suit and tie approach on every level, and that to me doesn’t look professional on the teller side of things.  Unless you’re talking to a manager, look for business casual, the people are happier to talk to you 9 times out of 10, and will notice things in your account that stale overdressed banks won’t care to mention.
  3. Overall product comparison- I prefer to have all my accounts in one institution, so I don’t get as excited when one institution has a “great rate.”  If you average the rates for all the products, who comes out on top?  A tactic of large banks is to lure people in with a solid CD rate and then require other things to get the great rate, then they put fees on those other things, recouping their “loss” on Certificates.  This is yet another reason why I’m glad I changed jobs.
  4. Straightforwardness- Are all rates disclosed or are there some rates that are hidden from public viewing?  Are there lots of promotional offers for money that doesn’t get to be used for 6 months?  Are there fees on your account?  Were you told about the fees when you opened the account?  Ask for a fee schedule before you do anything with an institution to see just how great their service is.  There is one bank in my town that actually charges a fee for doing a transaction on the teller line!
  5. I know where my money is- This is very important to me; until the money is in a brick and mortar account, I can’t see it as real.

So let’s hear some opinions!!